Friday, March 22, 2019

BUILDING CUSTOMER trust and loyalty.

Are you a business owner?

Do you want to create and sustain wealth?

The key to achieving that is building customer trust and loyalty. Every business needs a presence, be it online via social media or any other platform, hence the need for customers.

The word customer means, “someone who pays for goods or services”. English Advance Dictionary. Every business provides goods or services, without customers or clients most businesses will make no head way.

If you are looking to grow and maintain the growth in your business, you should consider building customer trust and loyalty. Does your business produce goods or render services?
Quality should be your motor. 

Providing quality that is affordable to your customers and giving them a reason to always come back is what you should be concern with. Having a knowledge of your customers’ needs and appealing to their emotions will help you build trust with your customers.

You should find a way to meet with your customers once in a while. Advertising new products or services with a loyalty program goes a long way to build trust and loyalty.

·         Be consistent in providing new brands or services to your customers. This will go a long way in building a strong relationship with your customers.
·         Be clear about the values of your brands or services, no one wants a product that is of no value to them.
·         There is power in offering incentives whenever a new customer orders your goods or services, that gesture will make them return to reorder.
·         So what should you do with your existing customers? Think of a reward program. Reward your existing customers with something of value that will make them feel satisfied dealing with you.
·         There are so many products and services of good quality that might be cheaper than yours, you should be ready for the competition.
·         Your customers will want to have a good experience while dealing with you. Be innovative and keep their experience enjoyable always.
·         You need to reassure your customers that they can rely on your products or services, and always improve on your products or services based on customer’s feedback.

Note: while it is good to attract new customers, remember to use rewards to retain existing customers so you can get more out of them.

Always be creative with loyalty programs, try other new methods to improve your customer relationship. Understanding your customers, who they are and what they want from your business will go a long way help improve your business.

So building customer trust and loyalty is a very important step in growing and sustaining any business.      


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