Sunday, March 31, 2019


Are you a blogger?

You will quite agree with me that blogging goes beyond platforms, beautiful themes and gadgets. You need much more than that.

What attracts people to your blog and keep them coming back is the ‘Content’ on your blog. No wonder, in this business, content is king. You need to know what is involved in content writing, how to write contents that will convert your readers to prospective clients.

So, what are those things involved in writing contents that converts? Let me quickly point out that, content alone is not enough. It has to work as a marking tool, in other to do the job.

Let’s take a closer look at what makes an effective content marketing:

·         Context: this is the important part of your content. This explains the context within which your content is written and delivered to your intended audience. Think of meeting the needs of your prospect through your products, but instead of pushing your product first, you take them through a journey then your product becomes the solution. By doing that, your prospect feels great about the information provided before meeting the product.

·         Connection: As the name implies, what connect your audience with your site is the engagement through the various topics on your site. Here, you are trying to educate people so that they will have reasons to deal with you. Your content has to be of relevance and fascinating to your prospect. The aim of this is to bond with some, rather than everyone.

·         Cornerstone: this is the foundational content message your site is built on. Every other content marketing strategy is built on it. All you are doing with your connection content is educating people about your cornerstone, since it is the foundational message of your site. The importance of cornerstone content is having your content linked to and shared by your site visitors. A very good and compelling cornerstone content makes you rank well in SEO.

·         Conversion: this is your ability to get people believe in you, and then do business with you. What you need to do is to build your product around the problems and desires of your audience, making it a solution to their problems. You need to differentiate your products properly so your audience can easily identify and believe in it.

·         Copy: Great copy still matters, but you don’t have to hit people over the head to get them to buy. That is, if your contextual content marketing strategy was on target to begin with. Your content should tell a story that takes your prospect on a journey, so that at the end the aim is achieved. Remember that the prospect should always have a very important role in the story.

Great content marking is telling a story with your content. One important thing to do is to find the enemy of your audience, by doing that you will win the trust of your prospect through your content marketing. 
When you establish an enemy, it will allow you focus on providing the solution.        


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